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And really, whatever last one I come up with, itвЂ™s really just a way to say: вЂњApple has the market power to do really, really cool stuff, so why isnвЂ™t it doing any of it? Please, Apple, IвЂ™m begging you.вЂќ When you consider the gobs of money Apple is sitting on, rather than despair that the company hasnвЂ™t decided to reinvent anything lately, IвЂ™d like to believe that it would team up with Beats to do something totally amazing and world-changing. 2 that IвЂ™m scrambling to come up with a third. Basically, I promised you three scenarios but got so caught up imagining No. Or it could be any next technology you hear about.

Apple Drones, 3D printers, or body implants.

Soon, between the Glapple(?), Applass(?), iGlass(?), and the new Apple health trackers youвЂ™ll be wearing, Apple will own your body much the way it already owns your mind (at least some of you and you know who you are). Apple would bring all the tech to bear - the software, the retina display (this time it would really be on your retina!), and an app ecosystem that developers would happily join. Because, letвЂ™s be honest, who would have thought that wearing big honkinвЂ™ headphones would be cool today? At least those of us who lived through the 70s and 80s could have rightfully assumed that no one would ever don such monstrosities again, yet here we are. That would be the sole reason to tap into the Beats brand, to make unlikely wearables that people would still wear.

No, Apple wouldnвЂ™t be so obvious to call it that, but thatвЂ™s what it would be: a competitor to Google Glass that would actually be cool. Plus, its branding would make the device - whether attached at the hip or wrapped around the wrist (the latter is more likely) conspicuously cool.

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Its music subscription would be offered free to any fitness tracker buyer to make sure buyers get unlimited access to whatever they music they desire.

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There are two ways to do that, and Apple has the power to do both of them: Add cool software experiences that nobody else has and make them socially cool in a way no one else can. Because Apple is a smart company, it knows that to do to this business what it did to MP3 players, smartphones, and tablets (wow, thatвЂ™s pretty impressive when you think about it), it will have to change the game. Even as Nike discontinued its own Fuel Band for lack of sales, and reports of fitness tracker sales last year peg the number somewhere around 3 million units sold. The expectation mill is already grinding out the news that Apple is planning a big move into health and fitness monitoring, possibly as early as next month. Which leads me to this flight of fancy: What if, in buying Beats, Apple knows something that we do not Apple sees something that we do not? If true, what could it be? I offer three possibilities, in descending order of plausibility, but in ascending order of awesomeness. Sure, Apple can make mistakes (Apple Ping, anyone?), but when it trips over itself, it usually does so on the way up a hill worth climbing. But letвЂ™s consider this fact: Apple is not a stupid company.

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Given AppleвЂ™s historical tight-fistedness with the contents of its huge treasure chest, it wouldnвЂ™t be surprising if the company backed away, especially after last nightвЂ™s trial balloon (if it was such) sputtered so badly. Certainly, the whole deal could still come crashing down, and weвЂ™d never hear about the details. But not at this price and not given what we know about it currently. Not that Beats isnвЂ™t an attractive company worth buying it is. Even those who have tried to stretch the argument a bit have suggested that Apple could be buying Beats purely for a quick road into the music streaming business as a hedge against Spotify - except that Apple owns the music industry and doesnвЂ™t need Beats to build the music streaming offering that the company has denied for years that it should even consider getting into. Acquisitions at a more mature business stage can typically be justified purely on a revenue or margin basis or the desire to snap up a brand with more energy. None of these things apply to this acquisition by Apple. Generally, large strategic acquisitions - like when Google bought Nest for a similar figure - can be justified on the basis of buying something you donвЂ™t already have: a promising new technology, a large customer base, or entrГ©e into a desirable industry. As the sun rose today, so did the doubts about the impending deal. The immediate response from all quarters has been puzzlement and on multiple levels. A media frenzy arose last night when the Financial Times suggested it had word from the inside that Apple is closing in on buying Beats Electronics for $3.2 billion.